Finding topic ideas for your niche doesn’t have to be difficult.
In this guide, I’ll share ten of my favorite ways to find blog topics in virtually any niche.
Whether you’re just getting started or you want to scale your content production’s rate, use these platforms to find ideas for great content.
1. Use Google Trends
Google Trends is a tool designed to help you find out what others are searching for in your field.
With this tool, you can see how people across the world are searching for a certain topic and what they are searching for based on their location and the type of search terms they’re using.
Google Trends' integration with Google Search is one of the most recent developments. So if you're interested in the most current trending news and the latest development in your niche, Google trend is a great place to go to find them.
2. Google Auto Suggest
Some SEOs claim that Google Auto Suggest is no longer the nifty tool that spits out great content ideas. But I’ve tried the tool multiple times and I must admit that I don’t agree with their opinion.
Even with a ton of programmatic and algorithmic updates that Google makes to its architecture, the value and power of auto suggest is as incredible now as it used to be a decade ago.
Sometimes I like to think that Google auto suggest is all you need to get content ideas to get you started with growing your site or scaling the content production for an already existing site.
3. People Also Ask
People Also as isn’t as robust as keyword research tools, but it’s a great avenue to find topics that people are actually searching for on Google.
Let’s say you want to start and grow a blog in the content marketing space, but you can’t afford to pay a premium for powerful tools such as Ahrefs and Semrush.
Go to Google and enter the seed keyword in the search bar. Hit enter on your keyboard and then scroll down to “People Also Ask” section.
There you’ll find a ton of content ideas in seconds, usually more than enough to get you started with building topical authority in your niche.
I’ve been using Semrush for quite some time now, and it has become one of the most important tool in my content marketing arsenal.
Semrush has a section called “Topic Research”, which gives you access to a ton of content ideas that you can start creating content for right now.
The Topic Research tool by Semrush isn’t as refined yet.
I did run multiple seed keywords to determine what kind of topics it would generate. And while Topic Research didn’t give me what I expected, at least it did a good job by giving me access to a handful of keywords that I can target in future blog posts.
5. Answer the Public
Answer the Public is another resource for coming up with new ideas for blog posts. In testing, I found Answer the Public’s performance to be far much better than Topic Research by Semrush.
In particular, the tool generated a ton of useful topic ideas in data and visualization format, the kind I could take and create content for right away.
Answer the Public is both free and paid and, in my opinion, the free version is more than enough for you if you’re a new blogger who wishes to create content at scale.
The tool mimics the Google and Bing autosuggest function, so you don't have to repeat Google searches using different combinations.
6. Reverse Engineer Your Competitors’ Websites
You only need to spy on your competition to come up with content ideas in any niches. Because they've already done the hard work, you might be lucky to grow the size of your content calendar fast.
There are two approaches to discover fresh content ideas from a competitor's website:
The first step is to review their website, focusing on their blog. Look at the topics they write about and check their YouTube channel if they have one.
The second option is to use a tool such as Ahrefs and Semrush to see the topics (or keywords) they’re already ranking for on Google.
7. Use YouTube to Find Content Ideas
YouTube is the second most popular search engine, but it’s often easy to overlook when doing market research.
If you seriously want to find fresh ideas to blog about, YouTube can help you to find the topics that people are actually interested in searching.
8. Google Search Console
Google Search Console is a free tool build to help webmasters optimize their websites for search engines. When it comes to Google search, you may use this tool to see which pages on your site are most popular and for what searches.
Once you log into your Google Search Console account:
- Click on “Performance”
- Select the date range that you’d like to inspect
- Scroll down and select pages
- Order the pages by the number of clicks or impression
- Click the top pages and then click queries to see the queries you’re already ranking for
Look through the queries to identify topics that you haven’t specifically created content for but has the potential to rank better with its own new page.
Find as many topics as you wish.
9. Google Related Searches
Many of us ever hardly look at Google related searched when doing keyword research. But it’s a golden section for expanding your topic research.
Enter a keyword on Google and scroll down to the bottom of the page to see what other terms you can add as subheadings to content or create new posts for.
10. Scan Blog Comments
Blog comment section can be a heated space for varied opinions. But it can also be a place for finding topic ideas.
There are many ways to find popular blog topics to fill up your content calendar for 6 to 12 months, so you never have to run out of content ideas for your project.
Simply choose one or use a combination of methods that I’ve shared in this guide to find content ideas for your blog.