Building an email list may be hard, but it’s not impossible. If you know the routes to take with your content, you can get more blog subscriber fast and grow you readership at scale.
In this guide, I’ll share some practical tips that guarantee more blog subscribers regardless of your niche.
These are the exact same tips that I’ve used to expand my email list by an additional 500 emails in the last 30 days.
To get more blog subscribers:
1. Create and Publish Great Content for the Readers
In order to encourage people to sign up for your blog, you need to give them the information they need. And there’s no better way to do that than to create high quality content, the kind that can get them to take action.
To be clear, writing for your blog isn’t about filling the site with daily publication. Far from it, creating content for blogs is about determining readers’ pain points and offering relevant solutions to their problems.
To write great content:
- Go to a tool such as Answer the Public and search your main keyword
- Scan the visual data that the tool provides for questions that readers ask
- Use Google Spreadsheet to create a list of topics
- Build a content calendar
- Write, optimize, and publish content based on the content calendar
I can’t stress enough how important it is to produce evergreen content. After all, you want to write and publish posts that will stay relevant even in future dates. So avoid news articles at all cost, unless you’re running a news website.
2. Create Conversion Focused Optin Forms
Over 70% of visitors who go to a website only once and never come back again. That's why it's so important to attract the interest of your visitors and persuade them to sign up before they leave your site.
Popups are a great approach to gain new subscribers because they're so difficult to dismiss.
Pay attention to your optin design in order to increase conversions and attract as many blog readers as possible.
If popups aren't your thing, there are a slew of different optin options available, including slide-ins, after post opt-ins, inline opt-ins, and floating bars.
3. Offer an Irresistible Bribe
Here’s the deal:
Google doesn’t care if you’re bringing your readers in exchange for their email addresses. As long as you’re writing great content that satisfy their queries, you’re in good standing with them.
But great content and a good optin isn’t enough to entice people to trust you with their email address.
You have to give them a bit more.
So bribe them with a little more.
I recommend that you use a lead magnet as a way to obtain subscribers' email addresses in return for valuable content. Using a basic cheat sheet, checklist, or worksheet may be a tremendous motivator.
4. Make the Optin More Targeted
There is a limit to how far you can go with an identical optin form on every page.
In my experience, creating optins that appeal to each unique reader is the most effective way to grow your email list from a handful to thousands of people.
I know it appears to be a lot of work, and, in fact, it is. But page-level targeting is a simple yet an effective method to grow your list of subscribers.
Take your time to tailor your optin to the precise information on a single page. After all, this is going to be a long time project, so why be in a haste.
5. Create Content Regularly
SEOs love to say that publish and pray approach never works in online marketing. And it doesn’t.
The problem with this notion is that it doesn’t offer suggestion for site growth. Instead, it tends to shift your focus from consistent content production to heavy content promotion.
Don’t get me wrong!
Blogging SEO is an important part of content marketing. But if you want to grow your subscribers’ list, you have to give them something worth reading.
You can’t afford to slap them with the same old content on their face. Or you’ll just bore them and they’ll hit the unsubscribe button.
Creating and publishing more content is a great subscriber retention and equally a powerful growth strategy. Your audience expects to see new and exciting content on a regular basis. So make sure you give it to them.
6. Build Relationships through Conversations
Keep up with the discussions on your site and respond to any questions or concerns your readers may have, especially if you're allowing comments. Commenting on your work is a great way to engage your audience, so I recommend that you enable comments by default.
But don’t stop there.
Do your best to respond to your readers’ comments, even if some of them don’t give you some new content ideas or spike your interest.
Also, don't forget to leave comments on other websites! Include a link to your site in your signature.
7. Take Advantage of Social Media
Social media platforms such as Facebook, Twitter, Pinterest, YouTube, LinkedIn, and a slew of others serve as hubs for information exchange.
In order to increase the likelihood of someone becoming a follower of your blog, you should take advantage of the authority and interest that comes with social media marketing.
8. Narrow Your Focus as a Blogger
The biggest mistake I’ve ever made as a blogger is writing about anything and everything under the sun.
I swear I had the energy, and I even poured money into it.
The problem is that while I grew my organic traffic, focusing on multiple niches on the same blog made it difficult for me to grow my blog’s following.
I don’t want you to make the same mistake.
To maximize your traffic but not your subscriber base, your blog should focus on just one or two themes at a time. The more limited your content emphasis, the more likely you are to promote sharing and subscribing habits.
You may have to give up some diversity in order to get a better understanding of your topic, but it will certainly pay off in the end.
9. Focus on Your Readers
Visitors to your blog are more interested in what you can accomplish for them than in your personal life. Your blog isn't about you. People who will profit from reading every post you publish should be the sole focus of the blog.
Incorporating personal stories and anecdotes into your posts might help you connect with your audience on a deeper level. But keep in mind that your personal tales should only complement your argument and never act as a stand-alone course.
10. Write Detailed Posts
Every post you produce should be at least 1,500 words long in order to set your blog up for success. SEO and providing as much value as possible in your content are both key considerations.
Also, writing detailed posts can go a long way to help you grow your blog’s readership.
Because long posts, while difficult and time consuming to write, answer readers’ questions n details, so they never have to go to another website to look for additional information.
I hope these tips help you to grow your blog’s subscribers with time. Also, these tips can help you to transform your blog into an information powerhouse for your target audience.