As you continue to hang out in the blogging community, you’ll come across the phrase “Content is King” more times than you can remember. And while there are different types of content that you’ll write in your blogging journey, your focus should be on evergreen content.
But what is evergreen content exactly and why do you need it?
Continue reading to learn more.
What is Evergreen Content?
Evergreen content is a blog copy that’s continuously relevant for a long time. Unlike news articles, evergreen content stays fresh for a long time. In other words, the post stays relevant long past the publication date, and it may therefore not necessitate updates or a replacement.
The most common types of evergreen content include:
- Product reviews
- DIY tips
- How-to content and
- Some instruction videos
Producing evergreen content takes time. But provided you put in the effort to write content that converts, every piece of an article that you produce under the “evergreen” umbrella will stay relevant and generate you revenue for a long time.
Just because evergreen content stays fresh for a very long time doesn’t exactly mean you should be publishing just anything on your blog.
Remember, blogging is about picking a niche, and curving your way in to demonstrate that you’re an authority in that specific segment. In other words, you have to create content that not only targets your audience but also provides the value they’re looking for.
What Evergreen Content is NOT?
To create high quality content in your niche, content that will stay relevant for a long time without needing an update, it’s important to know what evergreen content isn’t.
The content that you shouldn’t regard as evergreen is:
- News articles
- Current trends in fashion
- Statistics and reports whose relevance can only last so long
- Articles that focus on pop culture and trends
What you need to keep in mind is that actual evergreen content doesn’t have an expiry date. You may do content repurposing or content refresh after six or twelve months to retain the relevance, freshness, and rankings of the content, but the angle of the content can never take a different direction.
The Problem with Evergreen Content
I’ve been creating content on different niches for five years now. And if there’s one thing that’s for sure, it’s that evergreen content are the most competitive types ever.
Whenever I search for a topic to create content around, I realize that the big competitors have the topic already covered, sometimes more than a dozen times.
Does that mean you should give up blogging altogether?
Well, not exactly.
I like to add a twist to the topics, finding related long-tail keywords that answer very specific questions or address specific issues. By doing so, I’m able to dig deep into a reader’s mind and provide them with the answer they’re looking for, without feeling the heat of the competition.
How to Write Evergreen Content
Now know what evergreen content is and what it’s not. But how do you write the best copies for your blog?
Here’s an easy to replicate approach that I use:
Find Low Competition Topics to Target
I’ve talked extensively about how to choose a niche. But just because you have a niche to target doesn’t mean you should write anything and everything.
When it comes to writing evergreen content, the first thing you have to do is to go deep into research to find the right topics to target. If anything, you need to learn the art of keyword research to be successful in this.
Topic ideas are all over the place, but you just can’t write anything and publish it on your blog.
Throughout the keyword research phase, you’ll come across great topics to cover, some low competition and others not so much.
I strongly recommend focusing on the less competitive keywords first, particularly if you’re working on a new blog. That way, you’ll start building authority, and then later you can start focusing on the more competitive keywords.
Write the Content
If you’ve spent some time in the first step, you will have come up with enough content ideas to get you started with writing.
My strategy is often to aim for 30 low competition topic ideas before I start writing, but it’s perfectly fine if you start with 5, 10, or something in between.
Now it’s time to put the pen to paper and start writing evergreen content to post on your blog.
I need to make one thing very clear:
There’s no one-size-fits-all approach for creating content for your niche. Every blogger has an approach they use depending on the type of content they intend to write. The most important rule is to write your content in a language that readers can understand.
Before I start writing, I do four things:
- Decide content type: Evergreen content can be a listicle, DIY guide, how-to posts, or product review.
- Create an outline: An outline helps me to organize my thoughts in an order that makes sense.
- Write the first draft: I use the outline to write the first draft of content.
- Proofreading: I proofread the article and schedule it for publishing.
I strongly suggest you do the same, so that you can create content that readers will find not only engaging but also useful.
Optimize for SEO
Blogging demands your attention from two fronts.
You have to create content for human readers. And then you have to take that piece of evergreen content and optimize it for search engine.
This is important.
So check out my guide on how to start SEO for your blog to learn how to optimize your content for search engine.
Through proper content optimization, you can rank for more keywords, increase traffic to your site, and hopefully get more leads or make more sales.
The most important rule when it comes to creating evergreen content is consistency. Your blog isn’t going to grow on the fly, no matter how good your content is.
You’re going to have to put in the effort to write more content to establish yourself as an authority in your niche. By doing so, Google and readers will trust you as the ultimate source of information in that given segment.