How to Sell Digital Products Online on Your Blog

By Joseph Nyambura                
Last updated on May 6, 2022  
How To Sell Digital Products Online On Your Blog

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For a long time, I thought that affiliate marketing and ads placement were the only two main ways to make money blogging.

I was wrong.

It turns out that no matter what your niche is, you can make more money by creating and selling digital products to your audience.

If you’ve spent the last four to six months growing your site and creating an audience, you shouldn’t have a difficult time monetizing your blog to make passive income. You can promote products as an affiliate and place ads on the blog to make money.

And if you want to make even more money, keep reading to learn how to sell digital products online on your blog. 

Blogging gets better when you start to sell your own digital products directly to an audience that identifies with you.

But how exactly do you get started with creating and selling your own products in addition to promoting those that aren’t your own?

Here’s how to go about it:

1. First, Build a Relationship With Your Audience  

Selling digital products to strangers is not simple.

It begins by understanding their pain points and determining if you can provide a more suitable solution that they can’t find anywhere else on the web.

To be brutally honest, people aren’t going to buy from you simply because you have a product to sell. If you haven’t connected with the through free information, it’s highly unlikely they’ll consider your digital product.

So start by building a mutual relationship with them. Create the kind of content that addresses their problems instead of focusing on you as a brand. And then when it comes time to push the sale of your digital product, they’ll have an easy time trusting you with their wallet. 

Sales are all about building trust. Your relationship with your reader must build and deepen before they trust you enough to offer you their money.

2. Develop Your Digital Product’s Concept and Plan

Now is the moment to begin ACTING.

This step entails developing your concept and establishing a timeframe for completion within which your product will be ready before launch.

Analyze your competition, your existing readership, your most popular content, and any other relevant data at your disposal.

Consider what works for others in your area Examine the most popular material to see your audience is most interested in.

These findings should assist you in developing a hypothesis for the solution that your audience would mostly desires and requires.

3. Create an Outline for Your Digital Product

A precise description of a digital product is a far more complicated than most bloggers are willing to admit.

But working with an outline can help to ease the tension of the entire process, if anything.

The outline should show:

  • The name of the product
  • A headline that complements the product
  • The breakdown of your content, which can be in  modules and lessons

You can get cutesy with your product name if you choose, but ensure the name clearly indicates the product you wish to create and sell online on your blog.

The headline of your digital product is the most critical part you’ll ever create. It’s a hook to get readers’ attention, so it has to be better than your most attractive subject line for blog posts and emails.

Ensure that your headline contains either a problem or a solution.

Finally, you should develop a detailed overview of the material that you’ll include in your digital product.

4. Compose a Rough Draft

Once you've decided on the nature of your product, how you want it to appear, and the problem you want to tackle with it, it’s time to start working on it bit by bit.

Creating the first draft is, from my experience, the most difficult part of creating a digital product.

It requires daily attention until it is completed.

And note this:

On some days, you may complete many hours of work, while on others, only a few minutes. However, you must wake up each day with that draft fresh in your mind. 

5. Complete and Publish Your Work

Once your initial rough draft is complete, it's time to begin finishing your product!

The initial stage in this process is to proofread everything at least twice. Use a program such as Grammarly to edit your work, and then have another set of eyes look at it over for a second view.

The fine-tuning stage shouldn’t be anything difficult. You’re already familiar with the topic, which is why you created the course in the first place.  So it should be easy for you to go through the product quickly and correctly.

6. Develop the Ability to Sell

I'm going to be completely candid with you.

The EASIEST aspect of this process is creating the product. Developing the ability to advertise and sell your goods is a whole other ballgame.

You must produce sales-oriented content and sales funnels that specifically tailored to sell your goods.

It might take weeks of trial and error for you to grasp the concept of "sales and marketing. But once you get the hang of it, you’ll be good to go and the process will become a lot more enjoyable.

Final Thoughts

Selling digital products on your blog is a great way to monetize your traffic, and for good reasons.

First, there is no shipping charge. Your products are available for instant download upon payment. So your buyers get the products instantly with the click of a button. 

Profit margins are high. With the exception of a few transaction fees, software charges, and maybe some marketing expenditures, the earnings you get from selling digital products online on your blog are mostly yours.

If you ask me what I love about this approach, I can confidently tell you that it’s the automated and passive revenue aspect of it. Once you've created your digital product and promoted it extensively, the money that comes is rather passive.

About the author

Joseph Nyambura

I started this website to help bloggers by sharing everything I’ve learned in the past decade working as a professional digital marketer, web designer & developer. I help passionate bloggers like YOU start and supercharge their own glossy blogging journey and enjoy the flexibility to work from home. I will help you master content creation, making money, and build an audience blogging online.

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