How to Become a Facebook Ads Manager In 2024: Advice from Specialists and Experts

By Joseph Nyambura                
Last updated on June 22, 2023  
How To Become a Facebook Ad Manager

When you buy something through one of the links on our site, we may earn an affiliate commission.

When I started blogging, Facebook generated a lot of free traffic to my blog.

Back then, it was easy to attract an audience as only a few people were using the platform for business. 

Through this process, I got to engage with ad managers and Facebook specialists. 

I have posted several Facebook ad manager jobs in my lifetime and hired one of the best Facebook ad managers I know.

Through practical knowledge, I can share proven steps to becoming a Facebook ad manager. 

In this article, you'll learn who a Facebook ads expert is and all you need to know to become a Facebook advertising professional.

Who is a Facebook Ads Manager?

Understanding who a Facebook ads manager is and what they do is essential.

A Facebook ads manager runs marketing campaigns by creating and monitoring ads to meet clients’ objectives.

There are many objectives when it comes to running Facebook ads.

Some companies do them to create brand awareness, increase engagement and followers on their pages, ask people to register for an event and sell products to customers.

If you are hired as a Facebook ads manager, you will ensure that the Facebook ads you run are successful and meet your client’s expectations.

A Facebook ads manager job description varies from one business to another. 

Some clients will require you to create Facebook pages, write advertising copies, make some graphics, analyze data, engage the audience, and publish posts on their pages.

From my research, the roles of a Facebook Ad specialist may include the following:

  • Develop and implement Facebook advertising campaigns for clients.
  • Identify target audiences and create strategies to reach them effectively
  • Develop creative ad content, including copy and graphics, to engage audiences and drive conversions
  • Make Facebook ads and campaigns
  • Create and manage ad budgets to ensure campaigns stay within designated limits.
  • Monitor campaign performance and adjust ad targeting and bidding as needed
  • Analyze data and metrics to evaluate the success of campaigns and optimize future ones
  • Stay up-to-date with Facebook advertising policies and best practices to ensure compliance and maximize campaign success
  • Collaborate with clients or team members to set goals, share insights, and make strategic decisions for ongoing campaigns
  • Provide regular reporting and analysis to clients or team members to demonstrate the impact of campaigns.

What Skills Are Required for Facebook Ads Specialist?

How To Become A Facebook Ad Manager

Doing ads on Facebook and achieving goals is a challenging thing. You will need to acquire the necessary skills and do some practice to become perfect at it. 

Here are some skills that you need;

  • Strategic thinking skills
  • Knowledge of how Facebook ads manager works
  • Different ad objectives and when to use them
  • Creative communication skills
  • Data analysis skills

Besides these skills, you can use simple and inexpensive tools. Since you will be doing the ads online, you need a computer and a reliable internet connection.

Other tools that make your work easier include project management tools like Trello, scheduling tools like Hootsuite and Calendly, and graphic design apps like Canva.comPhotoshop, and Adobe Illustrator.

How much is Facebook Ads Manager Salary? 

facebook ads expert salary

The annual salary for Facebook ads managers ranges between $53,455 and $85,825 per annum. 

However, there is no limit to how much money you can make as a Facebook Ads Manager. As a beginner, you can start by charging $400 per campaign.

You can increase as your services' quality improves and your customer base widens.

Other factors, such as the brands you work with, your experience, and additional skills, will also determine your earnings.

Are There Clients Looking for FB Ads Experts for Hire?

Yes, clients are looking for Facebook Ads experts for hire. 

With the rise of social media advertising, Facebook is one of the most popular platforms for businesses to reach their target audience. 

Successful Facebook Ad campaigns require specialized skills; most businesses don’t have an in-house expert or team.

This is where you’ll come in.

Also, businesses opt to enlist the assistance of contractors rather than hiring permanent employees as it’s cost-effective.

What Are the Best Tools for A Facebook Ads Specialist?

facebook ads specialist

As a Facebook Ad Manager, several tools can help you create, manage, and optimize your Facebook ads. 

Here are some of the best tools:

1) Facebook Ads Manager

It is Facebook's native ad management tool.

Facebook Ad manager allows you to create and manage ad campaigns, ad sets, and ads. 

It helps set targeting options, budgets, ad formats, and bidding strategies.

2) Facebook Business Manager

This tool is designed for businesses with multiple ad accounts and pages. 

It allows the management of Facebook assets, including ad accounts, pages, and permissions, in one place.

3) AdEspresso

AdEspresso is a third-party tool that offers advanced features for Facebook ad management.

It allows for A/B testing, ad optimization, and reporting. 

The tool is designed to make it easy for advertisers to create and manage effective Facebook ad campaigns.

4) Hootsuite Ads

It is a social media management tool.

Hootsuite ads allow the creation and management of Facebook ads and tracking performance while measuring ROI.

5) Canva

Canva is a graphic design platform that provides templates, images, and other design elements.

These can be used to create visually appealing and effective ads for Facebook. 

With Canva, ad managers can easily create high-quality images and videos for their Facebook ads without needing to have extensive design experience or skills. 

Canva can save time and effort, allowing ad managers to focus on other aspects of their campaigns.

6) SharpSpring

SharpSpring, formerly Perfect Audience, is a retargeting and audience management platform.

It helps ad managers to target their Facebook ads to specific audiences. 

The tool uses data from website visits, email lists, and other sources to create custom audiences more likely to convert customers. 

Ad managers can also use SharpSpring to retarget users who have previously interacted with their ads or visited their websites.

This increases the likelihood of conversion.

How To Become a Facebook Ad Manager

facebook ads specialist

Becoming perfect at Facebook ad management requires a lot of practice and continuous learning as the platform introduces new trends now and then.

However, it would be best if you started somewhere as a beginner, and the tips listed below will help you get started. 

1) Learn and Gain Facebook Ad Management Skills

One of the essential things you need to do to become a Facebook ad manager is to acquire the necessary skills.

People who hire you expect to see their Facebook ads performing well and delivering the expected outcomes. It will become challenging to achieve this if you do not have the basic skills.

Learning how to do Facebook ads entails quite some tasks. You need to know how doing business on Facebook works.  

Learn the Facebook audience’s buying process, reach them through valuable content, how the Facebook ads manager works, and more.

Understanding audience and content marketing are also crucial in making excellent Facebook ads.  

You can find a lot of helpful information about Facebook ads management online.

Facebook ads specialists share valuable tips, including Jon LoomerBen Heath, and Ryan Deiss.

Facebook also offers a free course on Facebook marketing known as Facebook BluePrint.

You will also find HubSpot and  Digital Marketer very useful because they offer educational resources and free courses.  

It might take some time because you master how to do Facebook ads, but you will become an expert at it with time.

To learn faster, consider enrolling in a paid course. This way you’ll get training from an expert who understands navigating the industry. 

The Facebook Side Hustle Course by Laptop Empires is a good example. 

This online training program provides step-by-step instructions on creating, managing, and optimizing Facebook ad campaigns. 

The course includes video lessons, worksheets, and access to a community of like-minded individuals.

Students also learn how to find clients, pitch their services, and set pricing. 

2) Learn How to Use Facebook Business Manager and Related Tools

To become an ads manager, you must know your way around Facebook management tools.

Facebook Business Manager is the central hub for managing Facebook ads accounts. 

It allows you to manage multiple ad accounts, pages, and users in one place, streamlining the process of running and monitoring campaigns.

You better understand your target audience through Facebook Audience Insights, including demographic data, interests, and behaviors. 

This information is critical for developing effective ad-targeting strategies.

By becoming proficient in these tools, you demonstrate that you’re a Facebook ads specialist, making it more likely for clients to hire your services. 

3) Decide your Rates and Packages

facbook ads manager packages

Assuming that you have already begun your Facebook ads management journey, it would be essential to develop a pricing strategy.

Remember, you want to create a profitable business, either full-time or part-time, and an effective pricing method will help you achieve this goal.

It would be best to consider some factors to know how much to charge your clients. Always ensure that your charges are reasonable to you and your clients.

If you set very high prices as a beginner, you might need help attracting customers. If you set too low prices, you might not make enough money out of this business.

To process your services effectively, consider how much work you are expected to do. Some clients already have their Facebook business managers set up. 

You would charge them differently than a client just beginning to use Facebook for business.

Also, look at the duration of time the client needs your services, the type of content formats they need, and whether they need other services like engagement with the audience.

My findings show that creating several price packages makes approaching clients with different needs easier. 

When pitching, showcase packages that closely relate to client needs and let them choose what meets their requirements and budget. 

4) Create your social media pages

Creating social media pages serve two main purposes.

One, you’ll be able to market your FB ads management services. 

Another reason is to research and sharpen your skills.

You need to practice using your Facebook page to sharpen your Facebook ads management skills.

Marketing your services to people will be challenging if you have never managed a Facebook page.

On your Facebook page, you can either focus on Facebook ads or even sell something else that you will need to run a marketing campaign for.

An excellent strategy would be advertising your digital marketing agency. Potential clients need proof that you can grow their business by running effective Facebook ads.

By running your page, you will learn the best practices for advertising on Facebook. 

All the knowledge you will gather will come in handy to help you become an expert in this field. 

You can go through this guide to create a business Facebook page. 

5) Build your Business Blog 

A blog will help you establish a solid online presence and reach clients. I have created a detailed guide on starting a blog to help you set up your blog without any programming knowledge.

On your blog, you can teach people about Facebook ads; teach them what they are all about, how they are done, and how they can benefit their businesses. 

By creating valuable content regarding your niche, you can create awareness about your Facebook marketing agency and reach potential clients.

A blog also expands your knowledge about how Facebook ads help businesses increase website traffic. 

Some clients will require you to run ads that lead clients to their websites to purchase or sign up for a course. 

Besides the content, state the services you can offer clients, how they can reach you, and probably how much you charge.

6) Identify Your Target Clients

An excellent way to grow a business is by defining the target market and the people you want to serve.

As a Facebook ads manager, you can work with businesses across all sectors; agriculture, aviation, education, environment, transport, etc.

However, if you are comfortable serving specific niches, focus on them.

Doing Facebook ads requires copywriting skills, and it is wise to start working with businesses in the niche that you like or see great potential.

As you learn about Facebook ads management, you will discover that defining a target market is significant even when doing ads.

The idea is that not all people on Facebook can buy your product. 

When doing ads, you must select who you want the ad to reach by determining their location, age, gender, and income, among other factors. 

7) Market your Services to Gain Clients

Having acquired the skills, built an online presence, and established a pricing strategy, the next important step is to look for clients.

The Facebook page and website should be the first things you utilize to reach potential clients. 

You can incorporate organic marketing by creating valuable content on your platforms and running Facebook ads. 

Another way to market your services is by approaching companies that might need your assistance.

You can identify these businesses by searching for them on Facebook. 

Go through their business pages, identify faults in their ad strategies, and send a proposal to help them do better Facebook ads.

Within your locality, businesses could also be using the brick-and-mortar business model, and they would like to take their businesses online. 

These would be ideal customers willing to pay you to do ads for them. 

Family and friends can also inform others about the services that you provide.

8) Network 

Networking with other Facebook ad managers will be helpful to you.

Nowadays, it is easy to reach like-minded people, mainly because you can easily find most Facebook ad managers and specialists on Facebook. 

There are also Facebook groups that have been created with the sole purpose of teaching people about Facebook ads.

Such networks and Facebook communities will increase your knowledge about establishing a successful Facebook ads management business.

They might refer you to clients who could use your services if you are good at doing this.

9) Keep Learning

Learning and practicing consistently will enable you to become an excellent Facebook ads specialist. 

Facebook changes the trends, layouts, and delivery of Facebook ads. You need to be updated with all these changes so your ads can perform excellently.

Luckily Facebook usually informs you about these trends, and it is up to you to align your strategy.

Also, remember the Facebook ad policies because they can make or break your career. 

Whenever you do an ad, Facebook goes through it first to determine if you have complied with its policies. 

If you break specific policies, Facebook can ban you permanently from using their platform to run ads, which would adversely affect your business.

You can find Facebook ad policies here.

Tips for getting Facebook Ads manager Jobs

tips and tricks

Finding Facebook Ads Manager Jobs requires a proactive approach and exploring various platforms. 

There are several places where you can look to find job opportunities. 

They include:

1) Social Media

Social media platforms like Facebook, Twitter, and Instagram are great places to find Facebook Ad Manager jobs. 

You can use the search bar to look for job posts and groups related to Facebook advertising. 

Joining relevant communities can also help you connect with professionals in the industry and learn about new job opportunities.

2) Job Boards

Job boards are another great resource for finding Facebook Ad Manager jobs. 

Indeed, Glassdoor and LinkedIn Jobs are popular job boards where you can search for jobs based on location, industry, and experience level. 

You can also set up job alerts to receive notifications when new jobs that match your criteria are posted.

3) LinkedIn

LinkedIn is the world's largest professional networking site.

Not only can you search for jobs but also follow companies that you're interested in working for.

This allows you to get notifications when they post new job openings. 

4) Freelance Platforms

Freelance platforms like Upwork, Fiverr, and PeoplePerHour are ideal for both part-time and full-time job opportunities. 

They allow you to create a profile, showcase your skills and experience, and bid on projects that match your expertise. 

These platforms also have payment protection features to ensure you get paid for your work.

5) Forums

Forums are online communities where people with similar interests discuss various topics. 

You can offer Facebook ads manager services when interacting with individuals in the forums.

There are also forums dedicated to advertising and marketing where you can find job postings for ad manager jobs. 

Some examples of great forums include Reddit, Warrior forum, and Quora

When searching for job opportunities, optimizing your search with relevant keywords and tailoring your application materials to each job posting is important. 

Don’t also forget to leverage your professional network and stay active on social media to increase your visibility.

Tips for Becoming a Successful Facebook Ad Expert

To become a successful Facebook ads expert, you need to:

1) Understand Your Target Audience

Before creating any Facebook ad campaign, understand your target audience. 

You should know their interests, age, location, and behavior. 

Once you clearly understand your target audience, you can tailor your ad campaigns to reach them effectively.

2) Set Clear Objectives

Every business looking to hire a Facebook ads manager has specific objectives.

You must set clear objectives for your Facebook ad campaigns that meet the business objectives.

Know what you want to achieve from your ad campaigns. Do you want to increase brand awareness, generate leads, or drive sales? 

Having clear objectives will help you measure the success of your campaigns and make adjustments as needed.

3) Create Compelling Ad Copy

The ad copy is the heart of Facebook ad campaigns. It should be compelling, clear, and concise. 

Use strong headlines and a clear call to action to entice your target audience to take action.

4) Use Eye-Catching Visuals

Visuals are an important aspect of Facebook ads. Use high-quality images or videos to grab the attention of your target audience. 

The visuals should be relevant to the ad copy and reflect the brand’s personality.

5) Test Different Ad Formats

Facebook offers a variety of ad formats. 

Test different ad formats to see which one works best for different businesses. 

This will help you optimize your ad campaigns and achieve better results.

6) Monitor Your Ad Performance

Regular monitoring of your Facebook ad campaigns will help you identify what works and is not. 

Several tools are available for this, depending on what specific information you need.

7) Use Retargeting

Retargeting is a powerful feature that allows you to target people interacting with your brand. 

Retargeting campaigns have a higher conversion rate than regular ad campaigns because they target people familiar with your brand.

8) Stay up-to-date with Facebook’s Advertising Policies

Facebook has strict advertising policies that all advertisers must follow. 

These policies protect Facebook users from spam and inappropriate content. 

Stay up-to-date with these policies to ensure your ad campaigns always comply. Failure to do this may lead to an account ban. 

9) Learn from Your Competitors

Take a look at what your competitors are doing on Facebook. 

What kind of ad campaigns are they running? What is working for them? 

Use this information to improve your ad campaigns.

10) Stay Curious and Creative

Finally, stay creative by learning and testing new ideas.

With this, you’ll stay ahead of the competition, achieve better results, and attract more clients.

Frequently Asked Questions

How Much Does It Cost to Start a Facebook Ad Manager Career or Business?

The cost of starting a Facebook ad manager career or business can vary.

Your starting capital depends on your skills, tools, and advertising budget for learning and testing.

However, the overall cost can be minimized by utilizing free learning resources and only considering using essential tools.

Can You Make Money as A Facebook Ads Specialist?

Yes, you can make money as a Facebook ads manager. 

As a Facebook ads manager, you can work as a freelancer, an independent contractor, or for a marketing agency. 

The amount of money you earn depends on your experience, the number of clients, and the scope of work. 

With the right skills and experience, earning a good income as a Facebook ads manager is possible.


Being a Facebook ads manager is one of the best jobs today.

Millions of businesses rely on Facebook to reach their customers and close sales. Therefore, there is a guaranteed market for your services. 

If you brand yourself as a Facebook ads manager, many online business owners expect exceptional results from your ads.

 You must keep improving your skills and become an expert at doing Facebook ads. 

Implement the tips above and start creating a profitable business as a Facebook ads manager. 

About the author

Joseph Nyambura

I started this website to help bloggers by sharing everything I’ve learned in the past decade working as a professional digital marketer, web designer & developer. I help passionate bloggers like YOU start and supercharge their own glossy blogging journey and enjoy the flexibility to work from home. I will help you master content creation, making money, and build an audience blogging online.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

A simple free step by step guide to start a successful blog in 2024

Want to start a blog, but feeling overwhelmed? This step-by-step email guide will help you:-

  • Plan & Set Up your blog
  • Launch your blog
  • Grow your blog traffic
  • Earn your first income 
  • Faster without any blogging experience!

Enroll in the free email course now!
You will get one short email per week. You can unsubscribe anytime.