Knowing how to write blog posts isn’t going to be enough to establish an authority in your niche.
You need to know the different types of content to write as well as why and when to write them.
Here are 25 types of content you should be creating for your blog:
1. Listicles
People love lists because they’re easy to read. Lists are invaluable because they provide digestible information, and they are quite popular for sharing on social media.
It's a good idea to create a list based on your niche. Be careful to make sure that the kind of list you create are on terms that people are actually looking for on Google.
2. How-to Guides
One of the best ways to engage and educate your readers in a single blog article is through how-to instructions.
When creating a how-to guide, break down the process into manageable chunks to make it easy for readers to follow along. Don’t hesitate to go the extra mile to add screenshots, as doing so will easily grab the attention of visual learners.
3. Video Content
If you don’t have the time to write a long, detailed blog post, create video content. Your blog should incorporate video since videos are not only currently popular but also fully practical.
You can host your videos either on your website or on a third party service such as YouTube or Vimeo and include a link to it in a blog post.
4. Checklists
When it comes to creating content, there's nothing simpler than a checklist. A checklist is a useful tool because it is concise, easy to remember, and allows you to check off tasks as you do them.
If you're a gardening blogger, for example, you can write and publish checklists for preparing the garden a garden for winter. If you’re in the home improvement niche, you might want to create a checklist for essential cleaning supplies.
You get the idea.
5. Industry News
When you first wake up in the morning, you're more than likely going to sit down with a cup of tea or coffee and catch up on the news. You may include this into your everyday blogging routines as well.
You can check out several news sources to see what's going on in your blog's area or sector and make a blog post out of some of the greatest items you've read and add your own thoughts and critiques.
6. Infographics
Create infographics for your site to deliver useful information while enticing your readers to share it. Charts, statistics, or even amusing facts are all acceptable forms of visual aids that can go a long way to help you build an authoritative blog.
The better these infographics are, the more impact they will have on viewers. Pre-built templates and free icons from tools like Canva make creating high quality infographics easy.
7. Case Studies
Writing a case study on a customer who has had amazing success with your product or service or advise can make you an authoritative source of information.
The best way to connect with your audience and customers is to engage in a dialogue about how your product or service has affected their lives or businesses. Then write up a case study on them and post it to your site.
8. Interviews
Using interviews to pique the attention of your readers is always an excellent idea. When someone your audience looks up to speaks, your audience will develop a desire to hear or learn about what that person wants to say.
During the interview, you may ask questions about current trends in your field, get advice from industry professionals, and learn about business opportunities.
9. Product Reviews
I've written more product reviews as a freelance writer and blogger, and I can attest that they’re an excellent way to add more content to your blog.
To ensure that they're receiving products that lives up to their expectations, many people turn to product reviews to help them make informed buying decisions. So if your target audience is already interested in the product, writing reviews can make a difference.
10. Comparison (or “this” vs “that”) Posts
Comparison posts, like reviews, are all about comparing two things.
In this case, you compare the two items, making sure you highlight the advantages and disadvantages of each. Afterwards, write a blog post outlining the contrasts and similarities between all of the information you've gathered about the two products or services.
Comparisons are more open-ended because they allow you to express your own ideas and feelings about the subject matter.
11. Podcasts
Podcasting has the potential to grow into full-fledged web programs that expand in popularity over time as an alternative to appearing on TV.
To get started, you may post an MP3 of your podcast and a written transcription to your blog. You may also publish your podcast on other services like iTunes and Stitcher as your audio profile increases.
12. Resources
We all have times when we just want to get things done fast and efficiently. You can have resources in the form of books, toolsets, videos, and so on.
And there are many more. If you want to get people's attention, don't simply post a bunch of links. Take time to give detailed explanation about the source, so that your readers have useful information on the issue at hand.
13. Frequently Asked Questions
You can write this type of content as a large list of questions and answers, which would be great for sharing on social media. Or you can break it up into a series of blog posts depending on the search volume and search intent.
Furthermore, this type of content is generally evergreen, meaning that the knowledge will still be useful in the future.
14. Problem and Solution Content
Think back to any recent news stories you've heard. Probability is that the news was bad or that something disastrous had occurred. That's because conflict sells more than peace.
Problems arouse curiosity in people because of the thrill they provide.
If you use this topic in a blog article, be sure to not only point out problems relating to your specialty, but also offer suggestions for how to fix them.
15. Content Curation
Instead of scratching your head in frustration about how to come up with new blog post concepts, why not simply curate what's already out there?
Use social media and related blogs to stay up to date on the latest developments, and then present a compilation of current talks based on the topic that you believe will best connect with your audience.
16. Surveys and Polls
As a blogger, you may utilize polls and surveys to collect feedback from your readers quickly, and the responses you get can be helpful in creating more content for your website in the future.
Polls and surveys are easy to create on your blog. You can use platforms such as typeform.com to get this done quickly.
17. Slides and Presentations
Presentations and slideshows, like infographics, are a great method to convey information in a visual format. Microsoft PowerPoint and Productivity Office for Mac make it easy to create this type of content.
And if you're searching for a free online presentation tools, AdobeSpark and Canva are excellent options.
18. Contests and Giveaways
A giveaway or contest may seem like a lot of work for a small business or blog, but it’s a great way to increase the number of visitors and subscribers to your site.
However, can’t just create this type of content without a plan. You have to think about why you're doing it in the first place.
- Do you want more people to subscribe to your channel?
- Are you running contest and giveaways to attract new readers?
- Do you want to make a bigger impact on social media?
First, know your goal with the contests and giveaways, and then create the content based on those objectives.
19. Beginners’ Guides
Putting together a beginners' guide to a topic in your area of expertise makes sense since everyone is a beginner at some point in their lives.
I write a ton of beginner’s guide on Dollar Berg. One of the examples that I’ve tirelessly worked on is the step-by-step blogging tutorial for beginners, and it’s hands down the most in-depth post on the blog.
20. Guest Posts
Get in touch with other bloggers in your niche and ask if they'd like to guest post on your site while you are gone.
Allowing other bloggers to guest post on your site is a great way to have new posts on your bog without paying for it. Of course, you’ll have to make sure that the content you publish on the blog as guest post relates to your niche.
21. Expert Roundups
Get in touch with specialists in your blog's field and pose a question that your readers are dying to know the answer to. You'll have a timeless piece of content that's easy to share if you combine your remarks with those of the experts.
22. Controversial Posts
It's rare for someone to write a copy expected to be controversial. So publishing this type of content can move an audience and cause them to notice you quickly.
23. Inspirational Blog Content
If you truly believe that your words have the ability to move and inspire others, you should devote more of your time and energy to writing inspirational blog content.
You can write an inspiring blog article about your muse, the areas where you receive your ideas, or anything else that inspires you.
24. Long-form Content
Those articles with a word count of between 1000 and 7500 words provide in-depth information so that readers understand a more challenging subject.
25. White Papers
A white paper is a great way to demonstrate your competence in your field. This type of content is authoritative and compelling, and it teaches a lesson or solves a reader’s problem.
Conclusion
In my experience, understanding the different types of content makes it possible to cover all your bases in blogging, as you’re able to accommodate the diverse pool of readers who consume content differently.