How To Start a Knitting Blog and Make Money In 2024

By Joseph Nyambura                
Last updated on November 6, 2022  
How To Start A Knitting Blog And Make Money

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In this article, you’ll learn how to start a knitting blog that builds you an audience and makes you money.

You can utilize your interest and knowledge in knitting to create multiple sources of income through a knitting blog.

1) Understand the Knitting Niche

Knitting is a hobby niche that is ever-growing and can be very lucrative. The knitting industry is a billion-dollar field having made $1.2 billion in 2019.

The pandemic era saw the industry balloon as people had more time to practice their craft. Knitting is a relaxing hobby and can be taken up by anyone with an interest in being creative.

According to We Are Knitters, 33% of people who know how to knit buy knitting supplies monthly. Having a blog that discusses any aspect of knitting can easily make you money.

The last year of data on Google Trends shows that the knitting niche is evergreen. Users search for knitting-related information all year round.

The minimum search percentage is about 47 with high peaks of up to 100.

To be successful, it’s important to choose a category within the knitting industry to focus on. Select an area you’re good at and focus on building a niche community.

Some examples of sub-niches in knitting you can handle include:

  • Knitting patterns, styles & techniques
  • Finger Knitting
  • Beadwork in Knitting
  • Knitting for Pets
  • Knitting Tools & Machines
  • Knitting for Children
  • Knitting for Men
  • Knitting for Women
  • Knitting Dresses
  • Knitting Sweaters
  • Floral Knitting
  • Knitting Fabric
  • Combining knitting textures and yarns

2) Pick A Name For Your Knitting Blog

Once you’ve identified an area of focus, the next step is to choose a domain name.

A domain is the name of the blog. This is what people will use to identify your knitting brand. Spend some time coming up with possible names.

Come up with at least two options that are catchy and easy to remember. Although some people may rush through and claim this step is trivial, treat it as important.

When someone hears your blog name, they should be able to identify what the blog is about. Include a word or phrase that indicates that you’re blogging about knitting.

If you’re looking for ideas to generate a domain, here are a few options:

  • Use your name + knitting
  • Test a name generator
  • Find inspiration from other knitting blogs
  • Use abbreviations
  • Play with alliterations

If you’re still unsure, check out this guide on how to choose a name for your blog.

Once you have your name options, you need to register one. You register to secure the domain so that no one else can use it.

Many companies offer domain registration services. I would recommend you use Bluehost.

The process of registering the domain is simple. Head over to the Bluehost website.

Navigate to the domains section and type your desired name to check for availability.

3) Get A Hosting Plan and Set Up WordPress

The next step after the domain is to buy hosting.

A hosting service allows your knitting blog to be available online. Companies offer different hosting plans that vary with the storage space and number of sites to host.

Hosting services also offer storage space with different subscriptions. Some offer yearly packages while others make it possible to pay monthly.

Since there are several options, choose a hosting plan that is within your budget. You can upgrade in the future when you make money from the knitting blog.

When choosing a hosting provider, ensure that:

  • They have great customer support
  • The company guarantees 99.9% uptime.
  • They are secure and back up your site.
  • Their hosting is fast to accommodate blog visitors.

If you’re looking for monthly hosting providers, I’d recommend Kinsta or WPX. They are leading hosting providers with flexible plans.

For packages with longer durations, buy your hosting from Bluehost. Just add a favorable package and proceed to pay.

Buying your hosting package gives you access to the control panel. The next step is to install WordPress.

WordPress is a content management system that allows you to start building your knitting blog without the need to code.

For a quick installation, read this guide to help you set up WordPress on your knitting blog.

4) Select A Knitting Related Theme and Design Your Blog

With the hosting in place, it’s time to work on the appearance of your blog. To do this, install a theme.

When choosing a theme, identify one that is relevant to the knitting industry. There are thousands of theme options, both free and paid.

Not all themes work well. A few characteristics to look out for when choosing a theme for your knitting blog include:

  • A simple and easy-to-use design
  • Responsive
  • SEO-friendly
  • Compatible with WordPress plugins
  • Fast
  • Suitable for your niche
  • E-commerce ready
  • Receives regular updates

To be able to get all these features, you may need to get a premium theme. Most free themes give a limitation on changes you can make.

The top premium themes are Theme Forest, Thrive Themes, and GeneratePress. Look through each of these themes and identify what fits your budget.

They offer several templates and additional features that will significantly reduce the effort it takes to design your knitting blog.

An example of a simple and modern theme for the knitting niche is Melania from Themeforest. You’ll pay once and enjoy lifetime benefits.

Starting a blog from scratch is not an easy task. I would understand if you felt the need to skip the setting up process and want to focus on writing and publishing content.

I offer WordPress website design services that can cut your setup time by half. You’ll get a professional-looking knitting blog within 48 hours.

5) Install Essential WordPress Plugins

The final step with setting up is installing essential plugins. These help to add or extend the functionality of the blog.

The WordPress directory has 55,000+ plugins. You need to identify the most important for your knitting blog and avoid installing too many that might slow down your site.

Start by making use of the essential ones and add new ones if the need arises. The top 5 plugins I’d recommend are:

  • Akismet
  • Yoast SEO
  • Updraft Plus
  • Imagify
  • Site Kit by Google

6) Write And Publish Blog Content

Well done! You’ve completed the setup of your knitting blog. Now it’s time to focus on creating content in your area of interest.

The process of creating content is repetitive. You’ll need to keep writing and publishing until you grow an audience.

Before you start writing, have a plan in place.

Carry out Topic Research

You probably have an idea of what you want to share on your knitting blog. It’s important to carry out research and identify what people want to read.

In some cases, what you have in mind doesn’t always meet the needs of the industry. Treat your knitting blog as a business that intends to solve a need or want.

Use tools such as People Also Ask, Google Auto Suggest, Answer the Public, and Semrush to find topics in your niche to cover.

Take your time and identify a minimum of 50 article ideas to write about. Don’t dwell on the research process, you’ll get better with research as time goes by.

You’ll be able to identify what works as you analyze user behavior when as your blog grows.

Create a Content Cluster & Plan

With your 50+ topic ideas, analyze and group those that are related. The grouped keywords/topics are what are called topic clusters.

To demonstrate authority in a given topic, it’s recommended to write about related content first before moving to other categories in your niche.

For example, if you’re writing about knitting for dogs, handle a specific breed at a time as opposed to tackling all dogs at the same time.

Once you have your topic cluster, create a content calendar that shows your topics and when to publish them.

Having a set routine for publishing will keep you on track with growing the knitting blog. You can choose to publish a post a day or week.

Choose what fits your schedule. The aim is to stick to the routine and a content calendar helps you keep track.  

Write Content

It’s now time to write and publish.

Adhere to the content plan and write quality content around the chosen topics. Your priority should be to provide value to your readers.

Focus on writing articles that will be relevant and offer value for a long period that is, evergreen content.

Present factual information, add images and videos where possible, and edit your work to eliminate grammatical errors.

A word of caution, it may take some time to see some progress after publishing a few articles. DO NOT get discouraged. Keep writing. 

7) Optimize Your Knitting Blog for Search Engines

You can make your articles more effective by incorporating SEO practices.

Search Engine Optimization (SEO) improves your blog so users can find your content on search engines.

It is a necessary exercise to grow your knitting blog. It enables you to attain organic traffic without having to use paid sources.

There are different levels of SEO, start these basic SEO practices and implement them as you grow your blog.

8) Promote, Market, And Grow Your Blog

As mentioned, it may take a while before you start getting traffic from search engines. You can speed up the progress through promotion and marketing.

You can promote your blog articles using:

9) Make Money Blogging

There’s no certain way to determine the amount of money you can make from your knitting blog. It all depends on how many income sources you explore and how big you grow the site. 

I’ve seen a knitting pattern designer make $7,000+ selling their designs part-time. It all comes down to your area of focus and the effort you put in.

Here are several ways to monetize your knitting blog.

Display Ads

You can make a significant buck from display ads. Several ad networks pay you to display their ads on your blog.

A good example is Ezoic, Mediavine, Monumetric, and Ad Thrive. They each have different requirements, visit their websites and determine which one works for you.

Affiliate Marketing

Another simple way to make money from your blog is to recommend products. Find knitting products you use and share them with your audience.

Make sure to register with companies that sell these products so that you can earn a commission from the products you recommend.

You can start with Amazon before you engage specific brands in the knitting industry.

Selling Patterns & Products

You can sell multiple products in the knitting niche. A few examples:

  • Create a digital product demonstrating how to knit a specific item.
  • Make products that you can sell
  • Design patterns to sell to other creatives

The options are unlimited. Find an option that resonates with you, create, and sell. You can create more than one product and target specific groups.

Sponsored Content

Once your site commands authority in the industry, you can have other people display their content or products on your blog.

Depending on the type of content, you can earn a considerable amount. Some brands also pay for you to review and write about their products.

When using this method, ensure that the information you share is representative of your brand and benefits your readers.

Frequently Asked Questions

Is Starting a Knitting Blog Worth It?

Yes, a knitting blog is a great way to make money if you have information to share about the niche.

How do You Start a Knitting Blog?

You start a knitting blog by registering a domain, buying hosting, setting up WordPress, and creating content.

How Do Knitting Bloggers get Paid?

How a blogger gets paid depends on the company. Several options are available such as direct deposit, Check, PayPal, and Payoneer.


There are several steps to starting a knitting blog. I hope this information helps guide you to making money online with your blog.

Ask any questions and let me know how you find the experience.

About the author

Joseph Nyambura

I started this website to help bloggers by sharing everything I’ve learned in the past decade working as a professional digital marketer, web designer & developer. I help passionate bloggers like YOU start and supercharge their own glossy blogging journey and enjoy the flexibility to work from home. I will help you master content creation, making money, and build an audience blogging online.

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