Starting a jewelry blog is a great way to make money, market products, and build a close-knit community.
A blog also helps you stand out as an authority in the industry.
In this guide, you’ll master how to start a jewelry blog and share your expertise in this niche.
1) Understand the Jewelry Niche
The jewelry industry is broad with a market size valued at $249 billion in 2021 with an expected annual growth rate of 8.5% up to 2030.
Google Trend’s 5-year record shows that the jewelry industry is evergreen with peak popularity of 100.
This indicates that people are searching for jewelry-related queries all year round. A jewelry blog is a great opportunity to share and earn an income.
Identify a specific area to write about. You can cover the jewelry types, the making, repair, distribution, and storage.
Examples of jewelry sub-niches include:
- Fine Jewelry
- Men’s Jewelry
- Bridal Jewelry
- Women’s Jewelry
- Children’s Jewelry
- Pet’s Jewelry
- Antique Jewelry
- Handmade Jewelry
- Luxury Jewelry
- Jewelry Cleaning
- Jewelry Organizers
- Affordable Jewelry
- Fashion Jewelry
- Temple/Religious Jewelry
- Polki Jewelry
- Head Jewelry
- Body Jewelry
2) Choose A Domain Name
The next step is to come up with a name for the jewelry blog, this is the domain name.
The name will identify your brand and it is important to take a moment with this step. There’s no wrong or right method of picking a name.
You can find inspiration from other jewelry blogs or use a name generator.
You should ensure that the name is short, brandable, and easy to remember. Also, avoid using punctuation marks such as hyphens or full stops.
If you already have a jewelry business, consider using the business name for the domain. It will make it easier to associate the business with the blog.
We have a detailed guide on choosing a domain name.
The next step is to buy and register the jewelry blog domain. I’d recommend you use Bluehost to do this.
Navigate to the domains tab. Enter your domain name and search for availability.
3) Get a Hosting Plan and Install WordPress
Hosting is a service that manages and connects your blog to the internet. Every company has different packages to offer.
To ensure that your blog runs smoothly, is online 99% of the time, and is secure, choose a reliable web hosting company.
You can proceed to get hosting with Bluehost. You’ll need to pay for at least a year. If you prefer to pay monthly, there are other alternatives.
I’ve personally used two other services that I’d recommend. They are WPX and Kinsta.
Once you have hosting, set up WordPress through your control panel.
It’s a quick process. You can check out this guide or contact support for further assistance.
4) Choose a Theme and Design your Jewelry Blog
The next important step is to choose a theme. A jewelry blog theme should be:
- Attractive
- Responsive
- SEO Friendly
- Compatible with relevant plugins
- Affordable
- Light and fast to pass core web vitals
With these features in mind, I would suggest purchasing Thrive Themes. The package contains a set of tools and plugins to easily create your blog.
Other great alternatives to use on your jewelry blog are Generate Press and Theme Forest.
I would specifically recommend Splendour from Theme Forest or Niche from Generate Press premium.
It can be overwhelming and time-consuming to design the jewelry blog and translate it to what is in your mind.
To eliminate the trial-and-error process, you can hire me to design and develop the blog for you. My experience will have your elegantly designed jewelry blog online within a short time.
5) Install the Required WordPress Plugins
The next step is to install plugins. Plugins are tools that help build and personalize your blog.
For a start, I’d advise installing four of these. They include Akismet Antispam, Updraft Plus, WP Forms, and Site Kit by Google plugins.
- Akismet protects your blog from spam comments.
- Updraft Plus backs up your site content in case of any failure or loss of content.
- WP Forms enables the visitors of your site to connect with you. You can use it on your contact page.
- Site Kit by Google allows you to keep track of visitors to your site and data on your blog posts.
6) Write and Publish Jewelry Blog Content
You’re halfway done with building your blog. The next step is to add helpful articles for your blog visitors.
You need to consistently create articles that will appear on the search engines and drive traffic to the blog.
To be consistent with writing, you need to make a content plan. You need to carry out topic research and list down all the articles to create.
Get about 50 to 100 ideas for a start. The number may sound intimidating, but trust me, it’s not.
Here are ways to come up with article ideas:
- Research what other jewelry blogs are writing about
- Talk about your experiences with jewelry
- Share the types of jewelry designs
- Offer advice on jewelry storage, organization, and maintenance
- Give tips on how to buy quality jewelry
- Share where to buy affordable pieces and so on…
You should group related articles to create a cluster and work on each category at a time. Once you have this down, create a timeline for writing and publishing.
Tips to Write Great Articles for a Jewelry Blog
Not sure how to start writing? It can be nerve-wracking to publish your first few posts. But once you build momentum, you’ll enjoy the process.
Tip 1: Use Simple Language
Write your jewelry-related articles using simple and common words for the reader to understand. Make the expressions you use straightforward and only use necessary words.
The aim of using simple language is to make sure that every visitor understands what you’re saying.
Use pronouns and organize your thoughts and vocabulary to eliminate uncertainty with your message.
Tip 2: Create Original Content
The content you share should be unique. Don’t copy text that has been published on the internet.
Original content includes text, images, and videos you share. Come up with unique angles to share information even when it is common knowledge.
For example, when writing an article, voice your opinion on ongoing jewelry conversations and remain unique.
Try to create unique images and videos if you can. Take images of jewelry pieces and make the content your own.
Tip 3: Use Visuals in your Content
Visuals include images, videos, graphs, and other illustrations. Make use of these features to share information where possible.
A research study found that humans process visuals 60,000 times faster than text. Images, graphs, and videos also help retain content better.
People are more likely to remember, engage and share an article with these elements.
Please note, only add a visual where necessary. Ensure that the image or video you share is relevant to the article.
Tip 4: Write Relatable Content
Find ways to connect with your audience. Be very specific in addressing experiences with the process of buying, using, and maintaining jewelry.
You can be more relatable by sharing specific stories about your experience. Aside from experiences, find ways to entertain and inspire with your images, text, and videos.
Find ways to engage the readers. Ask questions, and seek feedback. This way, you’ll get more content to share and build a loyal readership.
Tip 5: Educate your Audience
The best way to build an audience and keep readers coming back to your jewelry blog is to be a trusted source of information.
Provide helpful information that makes the life of your readers easier when it comes to matters of jewelry.
Identify pain points and give practical solutions and watch your brand grow.
Tip 6: Edit your Content
After writing your article, proofread and edit to remove grammatical errors.
Ensure that the content you put out is accurate to avoid looking unprofessional and turning away visitors from the blog.
Aside from grammatical errors, structure the post to be readable by creating adequate spacing.
Avoid having long sentences and large paragraphs. You’ll lose the attention span quickly with such content.
Make your audience want to read more, the moment they land on your article.
7) Optimize your Jewelry Blog for Search Engines
This involves integrating SEO practices into your blog to make the content better suited to appear on search engines.
Search Engine Optimization (SEO) involves linking the related content, using targeted keywords, and improving the loading speed of the pages.
Adopting several optimization practices helps build consistent traffic over time. Here’s an article on how to learn and use SEO for your jewelry blog.
8) Promote, Market, and Grow your Blog
Aside from SEO, you need to promote your articles to gain a wider audience and grow your jewelry blog.
You can market your blog by using the following;
Social Media
The easiest way to promote your posts is to use various social media platforms. Share the content on sites such as Facebook, Pinterest, LinkedIn, and Twitter.
You don’t need to use all of them. Just choose what works for you. The key is to remain consistent with sharing.
Another great way to utilize social media is to find groups in the jewelry space. Your content is more likely to resonate with users in the same industry.
You can find groups on Facebook based on location, a given specialty, or interest.
Another great way to boost your blog is to create your groups. This way, people with often find you and you’ll have a tribe loyal to you.
Forums
A great alternative to social media is forums.
Join online forums such as Reddit and Quora and answer questions related to jewelry. You can also find industry-specific forums for example the jewelry forum to share your knowledge.
These platforms are also a great way to find article ideas as you often interact with the users.
Collaborating with other Bloggers
Collaborate with other bloggers in the jewelry space to grow your audience.
Identify blogs that relate to your brand and reach out. You can find most through their contact pages or social media.
Finally, once you’ve built an audience you can start thinking about monetizing the jewelry blog. You can make money through ads, affiliate marketing, and selling your jewelry.
9) Make Money from your Jewelry Blog
Making money from your jewelry blog is the ultimate goal. There’s no limit to how much you can make.
It’s not also possible to say how much you’ll make as it depends on the type of content you have, and the method you choose to monetize the blog.
Here are a few ideas on how to monetize a jewelry blog:
Affiliate Marketing
The easiest way to make money from your jewelry blog is by recommending products or services related to the jewelry field.
You can promote these by adding links from the sellers in your content. Ensure that what you promote is related to the topics you discuss.
Display Ads
Another popular method is including display ads on your blog.
Depending on your monthly traffic, you can set up ads from Ezoic, Mediavine, and Ad Thrive.
Sell Jewelry
You can make good money by selling jewelry. If you have the know-how, you can create custom jewelry or source quality jewelry supplier and resell the products.
Create an e-commerce store that can be integrated into the blog to create an authoritative brand.
10) Frequently Asked Questions
Is Starting a Jewelry Blog Worth It?
Yes, a jewelry blog is worth it as the industry is evergreen. You should start one if you have an interest.
How Do I Make Money as a Jewelry Blogger?
There are several ways to make money as a jewelry blogger. You can sell jewelry, promote jewelry companies and services or set up display ads.
To Sum Up
Starting a jewelry blog is a step-by-step process. This guide gives all the necessary information to set up.
Contrary to opinion, you don’t require expert knowledge to start a jewelry blog. You can easily follow these steps and build a great business that brings in an income.
A sure way to grow your blog is to keep writing, optimizing, and promoting your articles.