I’ve been blogging for over ten years. And if there’s one mistake I see many new bloggers make almost all the time is the failure to include important legal pages on their blogs. Which can be quite a big problem, especially when a site starts to grow and take off.
To be clear, these pages are definitely a must-have to foolproof your online business, even if you’re not selling a physical product or just blogging for fun.
So in addition to crafting a good About Me Page, I suggest that you get your legal pages up early enough even before you start publishing your first blog post.
In this guide, I’ll walk you through everything you need to know about legal pages for blogs, from what they are and why they’re important to the types of pages and how to write them fast.
So without further ado, let’s get started with the guide.
Please note I’m not a lawyer, nor is this a legal advice.
What is a Legal Page and Why is it Important?
Let me start by mentioning that every online business has to abide by certain rules, and your blog isn’t an exception.
Think about it.
When you ask people to subscribe to your email list or sign up for an account before posting comment to your blog post, they want to know what you’ll do with their information.
And if you’re selling products, an instant that require payment information, the same visitors want to know whether their details are secured.
This is where legal pages come in.
By definition, Legal pages are pages that communicate the measures you intend to take to protect your visitors’ rights while foolproof your business.
Why Do You Need Legal Pages for Your Blog?
Many blogging guides that you read on the web look like this:
- Choose a profitable niche for your website
- Learn to set up a WordPress blog in under 12 minutes
- Write a great About Me Page that tells reader about your blog
- Do in-depth keyword research
- Write great content that people will read, share, and link to
That’s all great advice. But nowhere does it mention that you should create your legal pages first before you immerse yourself into content creation and promotion.
It’s no wonder many newbie bloggers tend to ignore this part of the job – sometimes doing so almost completely.
Take it from me when I tell you that I’ve made the same mistake once. And it cost me a blog that I spent a lot of time and money building.
I don’t want you to make the same mistake. Instead, I want you to get your legal pages written and published first and fast, and then you can go into other things.
Because while these pages won’t even make you stand tall against your competitors, they will protect your online business, enhance the legitimacy of your brand, and keep you safe against a possible lawsuit.
There are two primary reasons why legal pages are important:
Compliance with Third Parties
You’ll use products and services offered by companies such as Amazon, Impact, Mediavine, and Google at one point in time.
Tools such as Google Analytic by Google and Amazon Associates by Amazon are handy in tracking your website’s performance and monetizing your traffic respectively.
These companies require that you make it very clear that you use their products, tools, and services on your blog. Therefore, such information should appear on your legal pages, hence their overall significance.
Compliance with the Law
The Federal Trade Commission, a body charged with the responsibility to protect the rights of all consumers in the United States of America, requires that your online business must comply with its rules and regulations.
By including clear and comprehensive legal pages on your blog, you show your visitors that you not only comply with the FTC’s guidelines but also have an interest to protect them.
And even if your online business is neither located in nor targets and serves the US citizens, you still should include these pages on your blog to protect yourself from facing a lawsuit.
Since there are many services that require you to display certain information their products or tools on your blog, it’s important to check their policies for the right information.
Types of Legal Pages to Include on Your Blog
There are four types of legal pages that you much include on your blog to comply with the law and third party policies.
Are you going to be collecting visitors’ information such as names, email addresses, credit card details and phone numbers?
Without this page on your blog, it becomes hard for your visitors to know how you collect information and what you intend to do with the data in the first place.
You also want to have this page well written and published because you want to build trust and credibility with your target audience.
Blogging comes with a lot of freedom, one of which is to create content on any niche regardless of whether you’re an expert in the topic or otherwise.
But given that the suggestions you give could potentially have a negative impact on someone’ life status, and more so if you’re in the health and fitness vertical, it’s important to have a legal disclaimer page on your blog.
The disclaimer gives you the ability to deny legal liability, which means you’re not in any way responsible for the impact your publication could create.
In other words, you exempt yourself from lawsuit, as the content of the page indicate that reader waiver their rights to press charge should they experience any problem or loss by relying on the content published on your blog.
3) Terms and Conditions of Service
The law isn’t strict on the terms and conditions of service page. But you still must include it to foolproof your blog.
This legal page is important because it makes it clear what your visitor can and can’t do with or on your website.
Beyond such restrictions, it’s here that you include what your visitors can expect from you, especially if you sell goods and or services online.
Even if the federal or state law doesn’t require you to have a Terms and Conditions of Service page on your blog, it’s important to have one because it will:
- Make it easy for you to handle disputes in case they arise
- Protect your entire website and
- Limit your liability
This page states that if users decide to engage to your website to whatever extent or capacity, they automatically accept such terms and conditions.
A disclosure page is very simple to write and takes roughly about 10 to 15 minutes to complete.
The purpose of this legal page is to let your visitors know how you make money through your blog.
Ethically speaking, disclosures show that you’re honest about your online business. And from a legal point of view, the disclosure shows that you comply with the federal law.
Again, even if your online business doesn’t serve or operate in the United States of America, you still should disclose your earnings information. This goes a long way to enhance the credibility of your blog.
How to Write Your Legal Pages
There are three ways to write and publish legal pages fast.
1) Hire a lawyer
If you can afford to hire a lawyer to write your legal pages for you, then do so. The advantage to this is that they can cover all the legal basis, therefore making sure that your blog complies with all the applicable laws.
2) Use a Comprehensive Premium Legal Bundle
It’s okay if you can’t afford a lawyer. At least I don’t expect many beginners to blogging to consider this option unless they have a bigger budget.
A good option is to get this legal bundle and use it to setup your legal pages fast. This option is good because it’s not only affordable but also you get a customizable legal bundle instantly.
I specifically use this legal bundle on all my sites. And if I’m being honest, I’m happy that I can go to bed every night knowing that my online business is fully secure 24 hours a day, 12 months a year.
From the initial purchase to full implementation, the entire process only takes about 30 minutes and you have a foolproof business that no one will ever be able to file a lawsuit against.
There are a few things that make this legal bundle stand out from the free options that you can download on the web. And they’re as follows:
1. The Bundle Includes Legal Pages for Varied Industries
I straight out love this legal bundle because it includes customizable templates for multiple industries.
It doesn’t matter if you’re a blogger, an interior design, an online coach, a freelancer looking for clients, or a real estate agent.
This bundle has just the right set of template that you can plug into your blog immediately after download.
2. The Bundle is Affordable
Let’s be honest:
Hiring a lawyer to write your legal pages is downright so expensive that many bloggers simply can’t afford.
And when you’re just starting out with your first website, an attorney is probably the last thing you want to think of.
Still, you want to protect your business from the get go. And the best way to do that is to get a legal bundle that’s not only affordable but also easy to customize.
3. The Bundle is Easy to Implement on Your Website
Download, customize, upload, and publish.
That’s how easy this legal bundle is to implement.
In other words, it takes 30 minutes or less to implement these legal templates on your site. So you can get the job done fast and start focusing on the aspects that drive traffic and generate sales.
3) Use Free Legal Templates
You can even grab some free legal templates from the web and customize them to fit your business.
This option is viable if you don’t have enough money to spend or you just prefer to do things on your own.
The problem with free legal templates is that they aren’t as comprehensive. Not to mention you are likely getting the same template that every other blogger gets from the same source.
You could go with the basics if you have the time to improve them. Otherwise, this bundle is not a doubt your best bet.
Over to You
Do you have your blog’s legal pages set up already?
If you have, that’s great.
But if you haven’t, this is the best time to take action. Include these pages on your website and fully protect your online presence.
- What is a Legal Page and Why is it Important?
- Why Do You Need Legal Pages for Your Blog?
- Types of Legal Pages to Include on Your Blog
- How to Write Your Legal Pages